Innovative new haircare technology at In-Cosmetics 2024

Eternis Personal Care, a global supplier of innovative, environmentally friendly ingredient solutions for a broad range of personal care products, will introduce SharoHYAL^® Moringa, an innovative hair restorations solution, at In-Cosmetics 2024, taking place April 16-18 in Paris.

SharoHYAL^® Moringa is a haircare active, made from a combination of medium molecular weight hyaluronic acid and hydrolyzed moringa micro-proteins that works from within to repair damaged hair.

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The chemical bonds created between the negative charges of the hyaluronic acid and the positive charges of the hydrolyzed proteins within this vegetal protein help form a protective layer on the cuticle, re-building damaged hair strands. In clinical testing, SharoHYAL^® Moringa has proven to restore hair moisturization by 45% after only one treatment. After seven treatments, it increases hair elasticity and resilience by 6%.

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“With SharoHYAL^® Moringa you can create a superior formulation. It is natural and water-soluble, and it offers improved color and odor when compared to common proteins, making it highly appealing for clean beauty", says Roberta Donadelli, Research & Development Manager at Eternis Personal Care. “This protein is also sustainably sourced, produced through an eco-conscious extraction process and biodegradable. By incorporating SharoHYAL^® Moringa, companies can demonstrate their commitment to sustainable hair care benefits and innovation.”

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Eternis Personal Care will be providing demonstrations of SharoHYAL^® Moringa throughout In-Cosmetics 2024 in their booth, 1K70.